No guesswork.
Research, strategy, prototypes, validation. Fixed scope, 3 to 6 weeks, run by me start to finish.
YoY revenue for Puffy
Brand, design manager for 3 years
Years in mobile, SaaS & e-Commerce
The method.
Five phases from problem to shipped.
Deep Research
AI-powered audits plus behavior analysis find where revenue leaks.
AI mines your analytics, session recordings, and support tickets for the patterns behind drop-off. I audit every critical flow against research-backed usability principles and interview the people who matter.
- •Project brief with success metrics
- •Personas built from real behavior
- •Prioritized map of revenue leaks
Strategic Insights
Turn findings into A/B hypotheses ranked by effect vs. impact ROI.
AI synthesizes the research into precise problem statements and stress tests solution directions. I shape them into hypotheses and rank every one by effort against expected impact.
- •A/B hypothesis backlog, ranked
- •Low-fidelity wireframes of key flows
- •Effort vs. impact roadmap
Design Prototypes
Build high-fidelity prototypes of critical flows ready to test.
AI accelerates ideation and first drafts, so more directions get explored. I design the final screens and keep every component consistent in a scalable Figma system.
- •Clickable high-fidelity prototype
- •Design system in Figma
- •Developer ready specs
Testing & Validation
AI-powered testing validates lift before you build anything out.
Real users test the prototype. AI transcribes and themes every session so patterns surface in hours, and I turn them into design refinements before a line of code is written.
- •Usability test report with themes
- •Validated, iterated final design
- •Measurement plan for launch
Evaluation & Improvement
The sprint ships with a measurement plan. From there, the cycle can keep running: monthly reads of your live data, new hypotheses, A/B tests on the next leak.
Available as a monthly engagement. Fixed fee, scoped on the call.
AI watches live metrics and user feedback after launch. I read the signals and translate them into the next improvement cycle, so the product keeps earning its numbers.
- •Monthly performance read
- •Improvement backlog, prioritized
- •Next-lift recommendations
AI Product Design runs the same arc over 4 to 6 weeks.
Behind the method.
Can they?
Usability friction. Where users get lost, stuck, or slowed.
Research • Testing • Evidence
Will they?
Emotional friction. Doubt, distrust, hesitation at the moment of decision.
Persuasion • Emotion • Trust